Stephanie Mutz was on track to becoming a professor. She earned a bachelor’s degree in marine biology from the University of California, Santa Barbara, and a master’s degree in tropical marine biology from James Cook University in Aus­tralia. But while her thesis was being reviewed she took a job as a deckhand and didn’t look back.

Mutz has operated her own boat, primarily dive fishing for urchins and snails, while also trapping fish, rock crab, spiny lobster, and Santa Barbara spot prawns. She now serves as President for Commercial Fishermen of Santa Barbara, a non-profit organization that strives to create new models for collaboration by connecting fishermen with each other and with fishery scientists. CFSB is a member of the Ecotrust-backed Community Fisheries Network, which held its third annual meeting in March.

Stephanie Mutz serves as a go-between for fish harvesters and communities in Santa Barbara.

Stephanie Mutz serves as a go-between for fish harvesters and communities in Santa Barbara. Photo: Fran Collin

CFSB operates by the Golden Rule: only catch what you can sell. They partner with the Santa Barbara Fish Market, which is 200 yards from the pier and will fillet their fish for free.

While Mutz does serve as an adjunct professor of biology for Ventura Community College, her overall educational approach is grassroots. She holds a number of positions on advisory and executive boards, including serving as Co-founder for Santa Barbara’s first and only Community Supported Fishery.

Q. How is CFSB evolving?

A. Fishermen are talking together more, working through issues, and coming up with resolutions. We’re becoming more formal with bylaws and insurance policies. We’d also like to engage more in marketing. But we want to keep our focus at the community level. The largest boat size is 60 feet and we only have two of those; the average boat size is 30 feet. Inventory isn’t always consistent, depending upon the circumstances. We tell restaurants that a good way to think about us is don’t put us on the menu, put us on the chalkboard.

Q. What are the benefits of working with someone in Maine or Alaska, through the Community Fisheries Network?

A. Having a national network like the CFN provides a common ground—it’s a way to hear other people’s stories and issues and see how ours compare. If we’ve dealt with the issue here, we can provide advice to others and vice versa. The network provides strength in numbers and support for common struggles.

Q. What does your outreach to the community look like?

A. A number of CFSB fishermen talk to food clubs, at festivals, and to people who want to know more about harvesting/quirky biology about seafood. My passion has always been teaching, and I’ve realized that I prefer grassroots, organic education. I want to nerd out and tell people all the things they want to learn about.

When I first started outreaching to the community seven or so years ago, I was on my soap box, telling people what they should and shouldn’t do and I realized that I have to relate to people on their level. I’m still learning how to get my message out in language that is accessible to the public and sometimes I need to tone down my approach. I used to teach people how to fillet a fish and boil a crab on Earth Day. Some people had a visceral reaction to me killing food right there on Earth Day!

Q. Is there a good return on investment in outreach?

A. We’re seeing a lot more fishermen getting involved in direct marketing, but it is extra work. I enjoy helping people with strategy; I’d like to be a consultant for fishermen. There’s a communal nature to the industry—consumers like knowing where their food is coming from and fishermen like seeing where their food goes.

 

Sisters empty their family's corn crib in San Miguel Cuevas. Photo by Matt BlackOn April 26th and 27th, Ecotrust and Blue Earth Alliance will co-host Collaborations for Cause, a national gathering of photographers, NGOs, activists, and communications professionals, to discuss the collaborative future of storytelling.  Panelists include experts from top-notch firms like Wieden+Kennedy and Second Story, communications innovators from Ecotrust, Rare, and American Rivers, and world renowned artists and photographers like Gary Braasch and Ed Kashi. The second day of the conference will be dedicated to storytelling workshops.

Photographer Matt Black will present his project The People of Clouds at Collaborations for Cause, April 26th and 27th. Photo: www.mattblack.com

Photographer Matt Black will present his project The People of Clouds at Collaborations for Cause, April 26th and 27th. Photo: www.mattblack.com

Matt Black will serve on the panel “Authenticity, Ethics, and Aesthetics” and will share his photography project The People of Clouds, which documents the land and culture of Mixteca in southern Mexico. A native of California’s Central Valley, Black was documenting an out-of-work family in his home town when he learned of their roots in Mixteca and decided to look at the larger story of the culture’s migration. Over 250,000 Mixtecs have immigrated to the United States.

The birthplace of corn cultivation, and once one of the most advanced cultures in pre-Columbian Mexico, the land of Mixteca has suffered from rampant erosion and environmental degradation—its collapsing hillsides have been labeled an “Ecological Disaster Zone.” Black’s photos depict landscapes filled with tin shanties, desolate roads, deserted storefronts, and dusty air. Families carry wheat and corn from ruined land, while mothers prepare meals in dirt-floored kitchens.

Sisters empty their family's corn crib in San Miguel Cuevas. Photo by Matt Black

Sisters empty their family’s corn crib in San Miguel Cuevas. Photo by Matt Black

Q. How has connection to land shaped your understanding of the story?

A. It’s dealing with big issues of the erosion of indigenous cultures—not just in Mexico, but globally. It’s kind of a parable for what’s happening around the world. Communities are being lost to urbanization.

I wanted to look at the root sources of immigration. It has been a way to explain who migrants are, where they’re coming from, and why they’re coming. No one migrates out of joy and pleasure — no one leaves willingly. Migration is made out of desperation.

Q. You’ve found and documented so much desperation…were you able to find any sort of hope?

A. Frankly? No. The hope left. I have found beauty. But the beauty is being lost. The universal values of relating to the land and connecting to one another are being lost. I have referred to this project as a requiem for a way of life that’s vanishing.

The hope is that we’ll try to understand the result of our [American] actions. The hope is more embedded in the question itself — in realizing that we’ve been exporting our way of relating to food and land to the rest of the world.

The People of Clouds from Matt Black Photography on Vimeo.

Q. What did you want to achieve through this project?

A. The goal has been to inform, to communicate, and to give this important subject matter its due. It’s about giving stories to these faceless, story-less people. It’s about recording the beauty before it vanishes.

Q. What are you looking forward to at Collaborations for Cause?

A. I’m looking forward to exchanging ideas with other photographers and storytellers.

 

Julie Mack, Healthy Active Schools Coordinator for the Centennial School District, was looking for fish. She needed enough for a district with a student enrollment of 6, 700 and it had to be caught or processed in Oregon.

Enter FoodHub.

Mack searched the online directory FoodHub, Ecotrust’s network that connects food buyers and sellers. She found Lyf Gildersleeve of Flying Fish Company. Gildersleeve fishmongers from a 176 square foot shack on Southeast Hawthorne in Portland. He set Mack up with an order of cod filet from Astoria.

Mack is using a $29,033 grant from the state Department of Education to bring more local foods into school cafeterias to expand food choices and help support local food producers. She presents new, locally-based dishes to the district on Wednesdays through the middle of May. That cod from Astoria featured once last month and will return to the plates again on April 22.

Centennial is one of 11 Oregon districts receiving a total of $189,000 in grants through a Farm to School bill passed by the 2011 Legislature. Ecotrust research made the case for that bill. Since 2007, Ecotrust has also been active in connecting schools, farmers, and other producers as the Western Regional Lead agency for the National Farm to School Network.

The new grants not only support purchases from farmers but fishermen as well, through what is becoming referred to as “Boat to School.”

FoodHub directly connects schools with local food distributors, like Flying Fish Company. Photo: Lyf Gildersleeve

FoodHub directly connects schools with local food distributors, like Flying Fish Company. Photo: Lyf Gildersleeve

Stacey Sobell, Farm to School Manager for Ecotrust, recently pointed out to OPB’s Ecotrope that grants play a key role in making more local food available to schools, and establishing the connections between all sorts of new producers and large local buyers like schools.

 Sobell said “center of the plate” protein items are a new focus for schools looking to serve local lunch food, and seafood is gaining traction in a handful of schools nationwide.

“This is a big new area that’s really taking off,” she said.

FoodHub and Farm to School are central to Ecotrust’s efforts to build a resilient food system that offers fresh, healthy food to all residents, economically viable food value chains that fairly compensate and respect the dignity of all participants, and methods of food production that renew our resources.

Flying Fish Company is the sort of company that forms the heart of that system.

Recently one of four nominees for Edible Portland’s Local Hero Award in the Retailer category, Flying Fish was first opened by Lyf’s father, Craig Gildersleeve, in 1979 in Sandpoint, Idaho. The family business now has branches in Colorado, Utah, and Oregon.

Flying Fish was recently one of four nominees for Edible Portland's Local Hero Award in the retailer category. Photo: www.flyingfishcompany.com

Flying Fish was recently one of four nominees for Edible Portland’s Local Hero Award in the retailer category.
Photo: www.flyingfishcompany.com

Flying Fish’s mission statement reads, “We would never sell anything we wouldn’t serve at our own dinner table.” They’re the kind of small business that can leverage FoodHub’s marketing and networking tools to find buyers like Centennial.

In addition to selling responsibly harvested seafood, including Oregon Dungeness crab and Oregon albacore tuna, the company also offers grassfed meat, including beef, lamb, pork, elk, and bison. Their specialty products range from hand-churned butter to wasabi. To continue stocking the shelves when seasonal products run dry, Flying Fish is now selling products like smoked salmon, sauerkraut, soup, crab and salmon cakes. Gildersleeve said he’ll be looking to FoodHub to help stock that supply chain as well.

 

What if anybody could find investment opportunities in local and social enterprises, with the click of a mouse?

ChangeXchange NW, a new website launched Nov. 8 by Portland-based Springboard Innovation,with support from New York’s Mission Markets, will facilitate just that, allowing a range of investors to research offerings in the Northwest and buy a stake in companies — regardless of whether the investors are retirees with $100 or veteran venture capitalists with millions.

“We are creating opportunities to get capital into the hands of local and social entrepreneurs,” says Amy Pearl, Springboard’s executive director. “There’s potential to tap money large and small to grow the economy in each of our Northwest communities.”

Springboard Innovation’s Amy Pearl

ChangeXchange NW aims to be a more sophisticated cousin of crowdfunding sites like Kickstarter. Evolving from a donation-oriented site launched in 2009, the new platform will offer space to crowdfund business startups, while also featuring more advanced investment vehicles in direct public offerings, equity investments, and secondary trading of shares in new and existing businesses.

Mike Van Patten, CEO of Mission Markets

A demo site launched last week offered a glimpse of how investors will use the site. The homepage lists investment opportunities and an interactive map of the same – think of a less hectic version of popular real estate sites Estately or Zillow. Clicking on individual investments leads to details on the offerings, backgrounds on the companies and pro forma financial documents.

Pearl and Mission Markets CEO Mike Van Patten say that they imagine potential investors meeting business owners and doing extensive due diligence offline, much as private equity investors do now.

But once an investment is made, investors can use ChangeXchange NW to track financial performance, as well as environmental and social performance measured against multiple impact rating tools such as GIIRS. Investors and business owners will also be able to communicate through a closed social network on the site.

“It really bringing efficiency to investing,” says Van Patten.

The question is will investors use the platform? Mike Van Patten believes it will take a few successful investment paybacks through the platform, before Changexchange NW catches on. More established companies looking to expand – say a pizza shop adding locations – will make for good pioneers on the exchange. “When investors are comfortable that they will get their investments back, then it will tip,” he says.

Pearl and Springboard plan an extensive on-the-ground education effort throughout the Northwest over the next 18 months to support the exchange. She’ll get businesses, media, government officials and the public up to speed on how private equity works and how they can put their dollars to work through the exchange. She’s already developing partnerships with ten cities and counties around the region. And Springboard is working on a companion business incubator, Hatch, in Portland.

Both Pearl and Van Patten say a confluence of factors make the timing good for ChangeXchange: demand for local products and services is rising; more impact investors are seeking environmental and social, as well as financial, returns; social entrepreneurship is on the rise; and new federal regulations outlined in the 2012 JOBS Act loosen rules on how private companies can raise money, including through internet solicitations.

Overall, Van Patten sees the marketplace in the early stages of a 20-year shift toward more responsible companies; New equity capital will accelerate that shift:”Private equity capital can change things dramatically, in ways that donations and grant funding for social enterprise cannot.”

November 12 to 18 is Global Entrepreneurship Week, and Ecotrust and Portland, OR are getting a running start on the festivities, with a focus on social entrepreneurship. We’ll be hosting events at Ecotrust, talking about others around town and curating some extra discussion around social enterprise. How are you @unleashingideas during #GEW? See you on Twitter.

 

How does one person change the world?

Global issues like resource depletion, air pollution, and climate change can feel daunting and even paralyzing to an average citizen wanting to somehow help the environment.

To address this feeling of disenfranchisement, three graduates of a master’s program at the Yale School of Forestry and Environmental Studies started an environmental organization called ioby in 2008 to ignite collaborative, hands-on neighborhood engagement.

Erin Barnes, Brandon Whitney, and Cassie Flynn created this New York City-based nonprofit as an online space for residents to raise money and connect with resources to implement community change.

Through setting up an account with ioby, an individual or organization can generate funds and locate volunteers. The projects are interesting and varied, ranging from small gardens to bike jewelry to composting toilets. Donors can read project descriptions, view maps of their locations, and receive follow-up information once the projects have been carried out.

Children of the Intervale Green affordable housing development in the South Bronx show the rewards of a rooftop farm, a project that is currently fundraising through ioby.
Photo: ioby

So far, 162 projects have been successfully funded, amounting to a total of $382,803 in donations. The average project donation is $35.

Co-founder and Executive Director Erin Barnes says, “I think contributing $20 to $30 to a project in your neighborhood is a pretty small action (but) when taken in aggregate, that’s where the movement is.”

Donors, on average, live two miles or less from the projects they fund. This aligns with ioby’s mission of deepening civic engagement by providing a space for ideas and resources to connect.

ioby differs from online sites like Kickstarter in its 501(c)3 not-for-profit status, which means donations are tax deductible. Projects must have a specific environmental angle and focus on positive change. Unfunded projects expire after seven months, but ioby has a flexible policy towards budget revisions.

Projects with budgets over $1,000 are charged a $35 fee for the materials and labor that ioby dedicates. A 3% 3rd party credit card processing fee also applies to all projects and NYC projects may use ioby as a fiscal sponsor for a 5% fee. Donors have the option of adding a 20% gratuity, which goes towards ioby’s operating expenses.

Each year sees new trends. “I would say that last year was the year of the chicken. Everyone just wanted to start getting hens,” says Barnes. This year’s trend is tactical urbanism, which she describes as, “using a short term or small scale transformation of public space to demonstrate the way that public space could be transformed permanently.”

One prominent example of this is in the Jackson Heights neighborhood in Queens where there are 14,000 people per acre of open space. Because Jackson Heights only has one park made of concrete, a group of children and parents stepped forward to create the Jackson Heights Green Alliance. In 2010 they used a Play Street Permit from the Department of Transportation to temporarily shut down traffic on 78th Street  for a few weekends, replacing it with a playground. In 2011, the group raised $3,400 to have the street closed and the playground up for a whole summer; this past summer of 2012 they raised $6,000 to do it once again. Because of its success, the street will now be permanently closed to traffic with the playground in place.

The car-free 78th Street
Photo: Jackson Heights Green Alliance

ioby serves as a tool for low-income communities, communities of color, and immigrant communities. While created for and largely focused on New York City, ioby has now gone national, supporting projects across the country. This brings a new set of challenges and goals.

“Because relationship to place is so important to ioby, it will be interesting to see if we need to be in places to really support projects,” says Barnes. She insists the focus will continue to be on small-scale, tangible efforts that will collectively create lasting change.

Erin Barnes believes in fostering a sense of place.

Barnes recently visited Portland to discuss urban planning and crowdsourcing at the Ecodistricts Summit, hosted by the Portland Sustainability Institute. “I think that environmentalists can care about a lot of different things but the thing that makes you feel connected is the place…it’s not that we just we want to protect a certain stream, it’s because that place is important and has value. I think that’s a tie throughout the environmental community,” she says.

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